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      Tadashi Shoji Launches New Diffusion Line, SHO

      SPRING/SUMMER ’19 SHO CONTEMPORARY COLLECTION MAKES ITS DEBUT 

      LOS ANGELES, California – Tadashi Shoji, a global woman’s eveningwear and special occasion brand, will launch its first diffusion line SHO at SHOthelabel.com. 

      The day-to-night styles offer pieces which include: lace, neoprene, and sequined mini dresses for girl’s night out, maxi halter dresses for those days at the museum, coordinating sets for casual get-togethers with friends, and evening dresses and jumpsuits for last minute cocktail events. SHO prices range from $148 - $298, while Tadashi Shoji dresses sell between $348 and $898. 

      SHO offers straightforward styles for the modern girl who’s always on the go, and who’s mastered comfort and cool. Balancing a professional and social life isn’t easy, but the SHO girl does it with style. The collection is for where she is, and where she wants to be. Its contemporary aesthetic embodies chic sophistication, flirtatious sex appeal, and a sleek yet casual sensibility. SHO is for the new-era of dressing, where nights last longer than days. 

      “The pieces are sexy, easy, and versatile. You can dress them up or down. I wanted to simplify the sometimes-overwhelming task of creating a look. With SHO add a few accessories, and you're ready to go," said Tadashi Shoji, CEO, and Designer. 

      Shoji, known for his impeccable fit, trademark ease, and fresh sense of femininity will share his vision with a new generation. 

      The SHO collection is also available at major department stores nationally, including Neiman Marcus and Macy’s, and at the Tadashi Shoji Boutique inside the Fashion Show Mall in Las Vegas. 

       

      Instagram @SHOthelabel | Twitter @SHOthelabel | Pinterest @SHOthelabel | Facebook @SHOthelabel